It’s not the story, it's the way the story is told.
"There’s a big demand for sight sound and motion because it’s very compelling" – Sheryl Sandberg, COO Facebook
Anyone can create content, but the story is what engages people. A good story resonates like nothing else - it connects and inspires. Our communities are what Google calls Gen C - they are about creation, curation, connection and community. We can connect the dots between a brand and great stories.