For the past two and a half years hellwafashion.com has been providing fashionistas in the Middle East with up to the minute regional fashion information and information on regional and international celebrity trends. Click Next at the bottom of the article for more about the site.
Most of what you find on Hellwafashion you won’t find anywhere else, so you’ll stay, and that’s what our readers do.
We have loyal readers, who stay in the know about what’s happening on the regional fashion scene by reading our always witty fashion commentry.
We’re fashion savvy girls who’ve been living in Dubai for longer than we thought when we arrived. Our Chief Fashion Officer is Bébhinn Kelly & she runs her fashionable eye over everything that finds it's way onto the website and into your inbox.
We think head to toe in high end designer is boring, but neither are we flying the flag for a samey samey high street look. We like to do a MO on it – MO as in Michelle Obama, not the other MO’. We like a mix, lil bit of designer fashion (who doesn’t want a Balmain jacket?) lil bit of highstreet (never ones to turn down Kate Moss for Topshop) and lots and lots of mid range designers, new finds, quirky items and fashion that turns heads.
We know it’s hard to find, especially in the UAE, but we’re here to help. There are lots of cool designers and great stores out there, but they don’t have the marketing budget to feed a small country so, main stream media (and subsequently the average fashionista) never hears about them.
We’ll tell you about anything that shows up on our fashion radar. Our opinions can’t be bought. We’re not tied into partnerships nor are we puppets for marketing managers with big budgets. We’ll send you editorial fashion info e-mails regularly, mainly because we’ve found something fashionable we can’t wait to tell you about.