Nike, the leading sportswear manufacturer, wanted to build the profile of the sneaker-collecting sub-culture in the region & particularly in Saudi Arabia. triplew.me was able to rise to the challenge with great results for the brand.
In the lead up to Dubai-based sneaker event 'SoleDXB', Nike wanted to highlight the sneaker collecting culture in the Middle East. Of course, while the home market in Dubai was easy, not so easy is finding these people in Kuwait and Saudi Arabia.
Nike asked triplew.me to find several sneaker collectors from those markets and try to photograph them using photographers from triplew.me's 'Makshoof Photography' platform.
The results were stunning. From the male collector in Al Khobar in KSA who has over 140 pairs of sneakers, to the female collector in Jeddah - we found them. Photographers from Saudi and Kuwait then shot them and displayed them on triplew.me's Makshoof Photography platform over the course of 1 month.
You can check the results here, or take a look at the gallery below for more.