Nokia, looking to launch its E6 Mobile Phone in the UAE market, looked to triplew.me’s Makshoof Film platform to run an engagement-based film competition to message its product.
Taking a different approach to messaging their launch, Nokia and their Media Agency, Carat, engaged triplew.me to launch the phone with a targeted campaign on its Makshoof Music platform.
Asking film-makers to make either a 15 second commercial for Nokia about the E6’s capability to be a chat-based platform, or a 2-minute film about a world without connectivity. Both topics covered the range of capabilities of the phone, but added a human touch to the campaign.
The statistics for the campaign speak for themselves:
On top of all of that, the winning 2-minute film was accepted into two international film festivals. A film that was originally made for Nokia.