HP, the consumer computing brand, worked with Hellwafashion to create a unique blogger project across the GCC, with a great level of engagement and product positioning by the brand.
Launching their high-end, luxury, female-oriented product the ‘Envy’ laptop computer, HP chose Hellwafashion to work with blogs all across the GCC to position the product, get it noticed and deliver a highly focussed campaign for the brand.
Working with Butterhotshoes from the UAE, Hautecourista from Qatar, Confashions from Kuwait, My Fash Diary from London/Dubai and Hellwafashion itself, the project was about promoting a new laptop on the market.
The point of the competition was the bloggers designing a laptop cover for the Envy in the style of the computer – luxurious, high-end and enviable. The entries received were all very different in nature and showed a good range of skills, with the eventual winner (pictured above) Hautecourista from Qatar winning a laptop valued at nearly $2,000.00.
The project is an example of the diversity of reaching the right on audience of Hellwafashion.
So what are you waiting for? Engage the region’s most powerful purchasing demographic.