'My Unique Experience'

British Council

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The Story

British Council wanted to encourage the young GCC nationals to study for their higher education in the UK. Facing competition from countries like the USA and Australia, Britain needed to be relevant to young Khaleejis.

Solution

We launched a multi-level digital content campaign that began by working with content creators who experienced Britain’s offers first-hand and shared these experiences with the target audience through immersive content, reaching both the students of the future, and their parents.

The campaign was based on significant insights about each age group targeted and enabled us to drive true engagement with outstanding results.

The Results

26.6m

paid & organic impressions

4.2m

video views

1.4m

direct engagements