At D/A we call them ‘creators’. This is because when you harness the power of a true creator, you reach their community, shift opinions and influence decisions. And that’s where you get the true definition of influencer marketing.
With Sila, our proprietary data service, we weed out fake followers, fraud and using data science, can understand an audience before we even work with someone. We believe in the power of matching the creator to the brief or business challenge, and not the other way around.
For that reason, we don’t represent influencers or creators at D/A. Influencer representatives We prefer to work with them to deliver world-class content, right person for the right brief, all the time.