News and Opinion

How to best understand digital consumer behaviour

How to best understand digital consumer behaviour: for some reason, here in 2017, we’re still faced with the same problem that our marketing leaders faced in 2007 – the digital world is a veritable minefield for advertisers, consumers and publishers alike. And, it...

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Does influencer marketing pay off always?

How do you determine the ROI of an influencer marketing strategy? Paul Kelly looks at how you can best define your objectives, choose the right people to work with and how to measure the results.

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