'Nothing Nicer'

Visit Britain

play_circle_filled

The Story

To change perceptions about travel to the UK, Visit Britain needed to present Britain as a destination beyond London, the most popular UK destination amongst GCC nationals.

Solution

Working with popular Khaleeji content creators and social media influencers, we developed an experience-based campaign that aimed at presenting Britain as a familiar, yet exciting destination with a lot more to offer to GCC travelers.

The Results

45m

organic impressions

350,000

organic views

510,000

organic engagements

200%

follower increase

18%

increase in visits