The Thinking

Traditional v Modern Cooking in Ramadan 2019 v 2020

Traditional v Modern Cooking in Ramadan 2019 v 2020

Our taste buds are constantly changing and have done so massively over time with increased globalisation. A major factor of this has been Americanisation, particularly - fast food. The side effects have been wide ranging from the tiny Pacific...

GCC Travel Intent: the post COVID-19 landscape

GCC Travel Intent: the post COVID-19 landscape

Even during the total COVID-19 lockdowns that swept the G.C.C, many predicated that domestic travel destinations would be the first to see tourists. Experts then went on to presume that regional, followed by wider international travel, would then...

In the Food Sector, Online Came to Life.

In the Food Sector, Online Came to Life.

At the birth of the digital age, it was often asserted that online doesn’t always translate to the offline- ‘real world’. Merely the domain of cute cats videos, and more recently-Tiger King content, or other feline related topics.  Included within...