The Thinking

Use of DA’s Sila to analyse Arabic dialects on social media

Use of DA’s Sila to analyse Arabic dialects on social media

We have noticed that most of the conversations on social media in Arabic were actually in different dialects, this includes content created by Arab influencers. Sila is able to detect Arabic dialects using its audience-first approach and therefore, does not miss out on a big chunk of valuable social media conversations which would rather be impossible to find using other tools- those identify colloquial language only. 

TikTok content equals brands’ new biggest form of ROI

TikTok content equals brands’ new biggest form of ROI

The GCC is one of the most social yet unique regions in the world, Khaleejis have quite distinctive preferences. To further understand those interests and habits, we collected a pool of GCC TikTok creators and analysed their audiences’ activities. 

Sila was able to look into all their videos, followers and interactions including those averages.

G.C.C Trends: Everything is Cake!

G.C.C Trends: Everything is Cake!

Adapt and overcome. Very applicable these days. With recent social changes on a macro scale like never seen before, homemakers have indeed been forced to adapt. 85% of people say they have changed their food preparation habits. This has opened the door for those with...

How Valuable are Easy Recipes during 2020 in the G.C.C?

How Valuable are Easy Recipes during 2020 in the G.C.C?

COVID-19. It has forced many unwanted changes. On the positive side, people are not only cooking more and more, but others are learning to cook more and more. Intrepid explorers into the kitchen don't always have the ambition of becoming the next Jamie Oliver. There...

Consistency in Cooking Content: Ramadan 2019 v 2020

Consistency in Cooking Content: Ramadan 2019 v 2020

'If there's one thing certain is business, it's uncertainty.' Some suffer. Businesses survive. Some thrive. Even then, while most sectors deteriorate, there are others that go from strength-to-strength. The cooking sector fits that bill during the events of COVID-19....

Who are Considered Real Influencers? 

Who are Considered Real Influencers? 

What do you think of when you hear the word “Influencer”? Are all influencers really influencers? What is their actual 'influence'? All of these questions of course can be answered, but sometimes with great difficulty. So, Let’s have a look at who can be called a...

Digital Ape: 2018 MENA Digital Awards winners

Digital Ape: 2018 MENA Digital Awards winners

Digital Ape has walked away with four awards at the MENA Digital Awards 2018, held in the Dubai Design District (D3) on 12 December 2018. The awards are recognition for the award-winning agency’s focus on data-driven insight-based campaigns for: Best Integrated...

How Valuable are Easy Recipes during 2020 in the G.C.C?

How Valuable are Easy Recipes during 2020 in the G.C.C?

COVID-19. It has forced many unwanted changes. On the positive side, people are not only cooking more and more, but others are learning to cook more and more. Intrepid explorers into the kitchen don't always have the ambition of becoming the next Jamie Oliver. There...

Consistency in Cooking Content: Ramadan 2019 v 2020

Consistency in Cooking Content: Ramadan 2019 v 2020

'If there's one thing certain is business, it's uncertainty.' Some suffer. Businesses survive. Some thrive. Even then, while most sectors deteriorate, there are others that go from strength-to-strength. The cooking sector fits that bill during the events of COVID-19....

Use of DA’s Sila to analyse Arabic dialects on social media

Use of DA’s Sila to analyse Arabic dialects on social media

We have noticed that most of the conversations on social media in Arabic were actually in different dialects, this includes content created by Arab influencers. Sila is able to detect Arabic dialects using its audience-first approach and therefore, does not miss out on a big chunk of valuable social media conversations which would rather be impossible to find using other tools- those identify colloquial language only. 

TikTok content equals brands’ new biggest form of ROI

TikTok content equals brands’ new biggest form of ROI

The GCC is one of the most social yet unique regions in the world, Khaleejis have quite distinctive preferences. To further understand those interests and habits, we collected a pool of GCC TikTok creators and analysed their audiences’ activities. 

Sila was able to look into all their videos, followers and interactions including those averages.

G.C.C Trends: Everything is Cake!

G.C.C Trends: Everything is Cake!

Adapt and overcome. Very applicable these days. With recent social changes on a macro scale like never seen before, homemakers have indeed been forced to adapt. 85% of people say they have changed their food preparation habits. This has opened the door for those with...

G.C.C Trends: Everything is Cake!

G.C.C Trends: Everything is Cake!

Adapt and overcome. Very applicable these days. With recent social changes on a macro scale like never seen before, homemakers have indeed been forced to adapt. 85% of people say they have changed their food preparation habits. This has opened the door for those with...

Use of DA’s Sila to analyse Arabic dialects on social media

Use of DA’s Sila to analyse Arabic dialects on social media

We have noticed that most of the conversations on social media in Arabic were actually in different dialects, this includes content created by Arab influencers. Sila is able to detect Arabic dialects using its audience-first approach and therefore, does not miss out on a big chunk of valuable social media conversations which would rather be impossible to find using other tools- those identify colloquial language only. 

Use of DA’s Sila to analyse Arabic dialects on social media

Use of DA’s Sila to analyse Arabic dialects on social media

We have noticed that most of the conversations on social media in Arabic were actually in different dialects, this includes content created by Arab influencers. Sila is able to detect Arabic dialects using its audience-first approach and therefore, does not miss out on a big chunk of valuable social media conversations which would rather be impossible to find using other tools- those identify colloquial language only. 

TikTok content equals brands’ new biggest form of ROI

TikTok content equals brands’ new biggest form of ROI

The GCC is one of the most social yet unique regions in the world, Khaleejis have quite distinctive preferences. To further understand those interests and habits, we collected a pool of GCC TikTok creators and analysed their audiences’ activities. 

Sila was able to look into all their videos, followers and interactions including those averages.

Who are Considered Real Influencers? 

Who are Considered Real Influencers? 

What do you think of when you hear the word “Influencer”? Are all influencers really influencers? What is their actual 'influence'? All of these questions of course can be answered, but sometimes with great difficulty. So, Let’s have a look at who can be called a...