The Thinking

Does influencer marketing always pay off?

Does influencer marketing always pay off?

Recently, the role of influencer marketing, where vast audiences often extend across many social media platforms, has come into question primarily as a result of lack of oversight of the industry in general and the difficulty in defining ROI when...

Digital Ape: 2018 MENA Digital Awards winners

Digital Ape: 2018 MENA Digital Awards winners

Digital Ape has walked away with four awards at the MENA Digital Awards 2018, held in the Dubai Design District (D3) on 12 December 2018. The awards are recognition for the award-winning agency’s focus on data-driven insight-based campaigns for:...